Release Date: 2010-02-17
TUCSON, AZ – EasyCare, maker of natural hoof care products, recently launched online training through 3point5.com, delivering free, interactive retail training and deep discounts to scores of retail employees.
As a result, salespeople selling EasyCare products now can take advantage of brand, technology and product training 24/7, wherever they have access to a computer and the internet.
Salespeople earn discounts on the products they sell by passing “Edu-Games” on what they’ve learned. The interactive, entertaining training will be updated regularly to present new products and technologies as they become available.
The new online training will deliver an easily-monitored message with a goal of increasing the quality of conversations on the sales floor, said Garrett Ford, of EasyCare.
“We needed a way to quickly, consistently educate our sales force,” Ford said. “3point5.com has a really impressive track record at engaging salespeople online and their service allows retail managers to effortlessly handle employee purchases, too.”
Retail salespeople who sell EasyCare products access the training for free, and retail managers can easily vet and monitor employee purchases and keep track of which employees are taking advantage of the online training.
3point5.com, a subsidiary of SwarmBuilder Inc., builds online retail training for the Outdoor, Snowsports, Hunt/Fish, Footwear, Bike and Golf industries. The EasyCare training marks the company’s first major foray into equestrian products.
“While we haven’t worked with major companies in the Equestrian market, it was clear to us that EasyCare had something in common with many of our other top brands.” said SwarmBuilder CEO Duncan Robins. “This company is an innovator that’s ahead of the curve in its industry.”
EasyCare was started by Dr. Neel Glass, who invented the EasyBoot in 1971 for a horse that was suffering from navicular disease. Natural hoof care – which derives health benefits from going “barefoot” – is growing in popularity in the equine industry. EasyCare estimates that 80 percent of lameness in horses today is caused or aggravated by shoeing.
About SwarmBuilder, Inc.: SwarmBuilder, Inc., the parent company of 3point5.com, is a leading provider of Word-of-Mouth marketing services; aggregating, validating and engaging armies of Brand Advocates that spread the word about their favorite Brands, Retailers and Member Organizations. SwarmBuilder has connected over 230,000 Brand Advocates including Retail Sales Professionals, Pros, and industry insiders with over almost 200 Brands and thousands of Retail locations. www.SwarmBuilder.com
About EasyCare: What began in 1970 with the invention of the Easyboot has since grown into a full line of hoof boots and natural hoof care products that protect the hoof, allow horses to cover rough terrain, act as a spare tire in case of a lost shoe, and aid in the treatment of laminitis and other hoof problems. EasyCare’s hoof boot brands include the Easyboot, Boa Horse Boot, Old Mac’s and EasySoaker. While our main focus at EasyCare is horse boot design, we proudly make other top quality products for trail riders and recreational horse owners such as Stowaway Saddle Packs, EZ Ride Stirrups, Comfort Pads, hoof boot accessories and natural hoof care products.
