Thursday January 6, 2011
by Kevin Myers
I’m excited to announce the long-awaited reinvention of Team Easyboot: Team Easyboot 2011.
1. Our Expectations of Team Easyboot 2011 Members
- You are an existing user of EasyCare products.
- You represent one of five key consumer groups: BackCountry Riders; Trail Riders; Long Distance Event Riders; Arena Event Riders; or Hoof Care Practitioners.
- You are an influential leader in your group, region or sport.
- You want to help spread the word about EasyCare hoof boots – either for shod horses or for barefoot horses.
- You are willing to help others with choosing and fitting boots.
- You would like to be among the first to trial new products.
2. How To Requalify
EasyCare has partnered with ProMotive.com , a online tool designed to connect influential consumers (like you) with brands (like ours) using discounted merchandise and regular contests for complimentary product as an incentive to represent our organization in your daily lives.
In order to submit your name for consideration, all you have to do is answer a few basic questions online.
3. The Selection Process
ProMotive.com allows us to solicit, select and approve Team Easyboot 2011 members. You will be considered for annual team membership by a committee of EasyCare staff members based on your knowledge of the product, the type of riding activity in which you participate and your influence in your community. There is a limit of 100 members, and since we want to have representation in as many riding disciplines as possible, we will also manage a rolling waiting list for team membership.
4. Completing Your Qualification as a Team Easyboot 2011 Member
Once you have been successfully approved, you will complete a basic online training program that uses timed multiple choice questions as a basis to determine your current knowledge of EasyCare’s product line.
5. How It Works
This tool simplifies access to the benefits of Team Easyboot 2011 members and provides us with an efficient way to communicate with you. Members will use the ProMotive.com online platform to access discounted EasyCare merchandise and order stock whenever you need it. Team members will qualify for discounts based on your expertise, your associations and your influence over other consumers.
We will communicate with you on a regular basis; seek your input on proposed modifications to the product line as they arise; and rely on you to communicate solutions and opportunities in your community on EasyCare products.
6. Other Benefits
ProMotive.com was created as a way to connect companies with influential brand advocates. That means that once approved as a member of Team Easyboot 2011, you can also gain access to other user teams with common interests and associations to enjoy deeply discounted prices on hundreds of sports equipment and clothing items under the ProMotive.com umbrella.
7. Over to You
If you would like to be considered for membership in Team Easyboot 2011, please click here and register using the following code: DFF5-84A8-34E3-956F.
I wish you the very best of luck!
Kevin Myers, Director of Marketing
